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The 4400
Taken for a reason.
Returned with a purpose.
Have Fun and Play the 4400 Game by Clicking Here
The new season begins on Sunday, June 17 at 9:00 PM ET/PT on the USA Network. So that all fans and newcomers alike can get up to speed prior to the launch, THE 4400 Marathon covering seasons 1, 2 and 3 will air on Memorial Day, Monday, May 28. THE 4400 follows 4,400 people who are abducted, taken away and then returned to planet Earth. After their return, many of them discover they have superpowers. As the fourth season begins on June 17, the plot follows the development of a drug called Promicin and its ability to give its users superpowers, if it doesn't kill them first. Three different factions have emerged around the drug: pro, anti- and neutral.
Promicin Information
Season 4 Press Release
THE 4400
A USA NETWORK ORIGINAL
SERIES NEW YORK, NY – May 21, 2007 – In support of the fourth season of their critically acclaimed hit series, The 4400, which chronicles a world changed by 4400 people abducted and then returned with extra-human abilities, USA Network has tapped ElectricArtists (www.electricartists.com) to spread a multi-tiered marketing experience created by agency Campfire that extends the show’s unique storyline and uses it as a creative inroad to drive viewer advocacy and participation. The campaign, set to kick off May 21, picks up from the season three finale, wherein a lead character, Jordan Collier (played by Once and Again star, Billy Campbell) distributes Promicin, a substance that either kills you or gives the user a superhuman ability. The “Battle for Promicin” is the central theme of the campaign, which constructs a national debate over the substance. The elaborate extension of the 4400 universe is brought to life through a series of seven websites, 70+ original web videos, live events nationwide, and an intricate mobile marketing platform all supported by intensive user generated participation.
The 4400, whose first season ranked as the highest-watched new series in the history of basic cable, averaged 2 million viewers last summer and was named the #1 original scripted series for the 25-54 demographic. Season four is set to launch on June 17, 2007 at 9pm/8c. The series picks up on its exploration of the lives of 4400 previously abducted people who, without any sign of aging, reappeared equipped with a range of extraordinary abilities. In season four - much to the chagrin of NTAC (National Threat Assessment Command), the government agency enlisted to monitor ‘the 4400’ - 4400-like abilities become available to the general public through Promicin, but not without potentially deadly repercussions.
“The 4400 is a fantastic show with a great fan-base. For season four, we really wanted to do something special for the fans; something that would get them excited about the new episodes and act as a base for pushing The 4400 back into national awareness,” says Alexandra Shapiro, vice president, marketing and brand strategy for USA Network.
A teaser video is currently live on the show’s home page, The4400.com and will ultimately serve as a rabbit hole into the campaign’s initial launch consisting of 3 websites: PromicinInfo.com – an informational hub covering all aspects of the ‘Battle for Promicin’; PromicinTerror.com – an anti-Promicin site; and PromicinPower.com – the site of a group that supports Collier’s distribution of the substance. The full campaign rollout will continue through the premiere episode and will follow the evolution of The 4400 storyline as it unfolds.
The 4400 was created by Scott Peters and Rene Echevarria. Ira Steven Behr, Scott Peters, and Maira Suro are executive producers. The 4400 is produced by CBS Paramount Network Television in Association with Sky Television, Renegade 83 and American Zoetrope for USA Network. The 4400 Multimedia Coming soon The 4400 PicturesEnlarge any picture by clicking
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