MTV'S BUZZING WITH LAUGHTER ON WEDNESDAY NIGHTS WITH
EMERGING ARTIST SHWAYZE AND CISCO ADLER AND THE
RETURN OF HIP HOP'S ROYAL FAMILY
NEW SEASON OF
"RUN'S HOUSE" PREMIERES JULY 16 AND NEW SERIES "BUZZIN'"
PREMIERES ON JULY 23
Fans Granted Backstage Access at MTV.com For
Exclusive Pics, Performances and Behind the Scenes
Footage
Santa Monica, CA (July 1, 2008) - Meet MTV's
newest comedic ensemble as the channel premieres
"Buzzin'," a new reality series starring music
artist Shwayze, his best pal and producer Cisco
Adler, their partner in crime, tour manager
Warren Gumpel and their manager head of Suretone
Records, Jordan Schur.
Beginning Wednesday, July 23 at 10:30PM ET/PT, fans
can catch the misadventures of Shwayze, his wingman
and music partner Cisco, best buddy Warren and
manager Jordan as they define a whole new California
sound. And rounding out the Wednesday night line-up,
"Run's House" returns with new episodes premiering
July 16 at 10pm ET/PT.
Showcasing
the long road from the trailer park to the top of
the charts, "Buzzin'" follows the unlikely pair -
Shwayze, the self-described "only black kid in
Malibu" and Cisco, the seasoned singer/producer and
regular tabloid bad boy - and their crew as their
path to stardom hits all the twists, turns and bumps
along the way. The music and madness get underway
as the boys and their fresh Cali sound get ready to
debut their self-titled album on August 19 and as
their first single, "Buzzin'" continues to climb the
charts. Trying to keep them on track is their tough
manager and label honcho, Jordan Schur who has taken
artists like Ashlee Simpson and Limp Bizkit all the
way to the top. Also along for the ride is their
resident right-hand man, tour manager and comrade,
Warren. When they guys are in a jam, count on him to
be the man with the plan - even if the plan causes
more problems than it solves.
The
first episode will be available for free on instant
release on iTunes, Xbox Live and Amazon for a week
beginning July 15. All eight episodes will be
available on instant release the day after their
on-air premiere. Fans will also be able to feel the
buzz at
www.buzzin.mtv.com with exclusive trailers and
extended scenes from each episode shot by the cast
on their vlog cameras, cast bios and pictures, sneak
peaks of Shwayze's new music video and exclusive
performance footage of songs from the new album,
including their TRL performance. Viewers can also
get personal with the cast and create their very own
Buzzin' profile through IamOnMTV.
Also,
kicking off another season, MTV welcomes back a fan
favorite as Rev Run and his family return with
back-to-back episodes of "Run's House" premiering
Wednesday, July 16 at 10:00 PM ET/PT. The tight-knit
Simmons clan once again opens the door for fans to
watch the jubilations and tribulations of the royal
family of hip hop. Season five picks up with the
Simmons' blazing new trails across the map. Viewers
will get a rare treat when Rev Run relives the glory
days joining pal Kid Rock on tour, as Justine holds
down the fort in Saddle River with new addition,
baby Miley. Vanessa and Angela who are now living
the bi-coastal life as they balance their expanding
Pastry shoe and clothing line with Vanessa's acting
gigs, and JoJo continues his pursuit of hip-hop
stardom as Team Blackout grabs the mic and prepares
to take center stage, while Diggy embraces his inner
tween and Russy proudly accepts his role as big
brother extraordinaire. But rest assured the
Simmons family will endure all the chaos with love.
The
fourth season averaged a 1.59 P12-34 and ranked #1
in its time period (Thu/10-11p) among P12-34 versus
all cable competition. "Run's House" has reached
over 67.1 million total viewers (P2+) with over 34.2
million from its P12-34 core.
"Buzzin'" is produced by Suretone Entertainment and
Hoosick Falls Productions; Jordan Schur of Suretone
Entertainment and George
Verschoor of Hoosick
Falls Productions serve as executive
producers; Mike Powers serves as executive
producer; Andrew Freston is co-executive producer;
Liz Gateley and Valerie Elustondo are the MTV
executives overseeing production. Steve Bilchik is
the MTV talent executive overseeing the project.
Jason
Carbone is executive producer and Nick Lee is
co-executive producer of "Run's House." Mike Powers
serves as executive producer. Jacqueline French and
Valerie Elustondo are the MTV series executives
overseeing the project. Tony DiSanto and Liz
Gateley are executive producers. Russell Simmons,
Stan Lathan, Will Griffin, John Davies, and Sean "Diddy"
Combs serve as creators and executive producers.
Suretone
Entertainment Group (SEG) consists of multiple
divisions of entertainment businesses all owned and
controlled by Chairman Jordan Schur. Schur is the
former President of Geffen Records where he served a
term of seven years and oversaw careers as diverse
as Blink 182, Beck, Counting Crows, Snoop Dogg, Mary
J. Blige and Ashlee Simpson. Prior to Geffen, Schur
founded Flip Records which he still owns and has
sold close to 50M records with artists such as Limp
Bizkit and Staind. Suretone Entertainment Group (SEG)
is comprised of: Suretone Records in partnership
with Interscope and the Universal Music Group (the
world's largest music company ), home to Angels and
Airwaves, The Cure, The Black Angels, Drop Dead
Gorgeous, Eastern Conference Champions, From First
to Last, Headway, Meriwether, Robert Fortune Band
and Shwayze. SJS Management current roster houses
five Suretone recording artists. Suretone
Entertainment produces and packages television and
filmed entertainment. Suretone Publishing in
partnership with Primary Wave Music is home to
several Suretone artists including Shwayze. Suretone
Merchandise in partnership with TSurt is home to
eight Suretone artists. Suretone Entertainment Group
operates out of its home in the Universal Music
Group building in Santa Monica, CA.
HOOSICK
FALLS PRODUCTIONS is an innovative television
production company founded by the Emmy-nominated
producer/director/writer George Verschoor. Verschoor
is considered one of the pioneers of reality
programming, having developed, produced and directed
the first four seasons of the MTV series "The Real
World," now in its 20th season. Verschoor then
continued this successful relationship with MTV by
producing and directing other groundbreaking series:
"Austin Stories," "Fear," and "Undressed."
Verschoor's company Hoosick Falls Productions has
created and produced both reality and scripted
formats, such as the comedy "Jamie Kennedy's Blowin'
Up" (MTV,) and the live music competition series
"Nashville Star" (USA Network/NBC.)
Bad Boy
Worldwide Entertainment Group (BBWEG) is one of the
world's preeminent urban entertainment companies,
encompassing a broad range of businesses including
recording, music publishing, artist management,
television and film production, recording facility,
marketing and advertising, apparel and restaurants.
With a collection of businesses whose annual sales
are quickly approaching $300 million annually and an
employee base that is 600 strong, Mr. Combs is
largely responsible for the pop appeal of urban
entertainment. Formed in 1994, the flagship company
of BBWEG is Bad Boy Records. Today, Bad Boy's
annual sales have reached an overall average of $100
million with more than 75 million records sold
worldwide by an impressive artist roster which
includes multi-platinum acts the Notorious B.I.G.,
Mase, 112, Dream and P. Diddy; platinum artists
Faith Evans, Carl Thomas and Black Rob; gold artists
Total and Craig Mack; and promising up-and-coming
artists such as G. Dep, Loon and Cheri Denis. Bad
Boy recently moved to 1440 Broadway New York which
will become the corporate headquarters housing all
Combs' business entities.
Simmons
Lathan Media Group (SLMG) produces, acquires and
distributes original urban/hip-hop themed media
content, including: fiction and non-fiction film,
television, radio, Internet, and theatrical
productions. Founded by hip hop mogul Russell
Simmons and television pioneer Stan Lathan, the
tandem who developed ground breaking shows like Def
Comedy Jam and the Tony Award winning Def Poetry on
Broadway. For more information on Simmons Lathan
Media Group visit
www.simmonslathan.com.
About MTV
MTV is the dynamic,
vibrant experiment at the intersection of music,
creativity and youth culture. For over 26
years, MTV has evolved, challenged the norm, and
detonated boundaries - giving each new
generation a creative outlet and voice that
entertains, informs and unites on every platform
and screen. On-air, MTV has been the number one
rated 24 hour ad-supported cable network P12-24
for 16 straight years. Online, MTV.com scored
double-digit growth in 2007 and MTV launched 15
dynamic online communities and eight new virtual
worlds. On the go, MTV Mobile is the #1 music
brand in the wireless space - delivering 90%
more streams than in 2006. And MTV's successful
sibling networks MTV2, mtvU and MTV Tr3s each
deliver unprecedented customized content,
super-serving music fans, college students and
young American Latinos like no one else. MTV is
part of MTV Networks, a unit of Viacom (NYSE:
VIA, VIA.B), one of the world's leading creators
of programming and content across all media
platforms. Wanna know more? Come on in.
www.mtvpress.com.