|
[Home]
[Up]
[Brick & Lace]
[Brit & Alex]
[Caramel City]
[Clique Girlz]
[Coheed and Cambria]
[Crime Mob]
[CNote]
[C-Side]
[Discipline Theory]
[Family Force 5]
[Lil Josh & Ernest]
[NLT]
[Play-N-Skillz]
[Prima J]
[Shwayze]
[Shop Boyz]
[Snake and Jet's ABB]
[Tiffany Affair]
[UGK]
[V Factory]
[The Weepies]
Click
Here For Diabetes T-Shirts, Items and Gifts
Click
Here for Diabetes Books and Products
| |
Do you want to be added
as a Rising Star? Then click here
to find out how!
Shop Boyz
 Shop
Boyz Biography
It all happened so quickly. Or so it seems. One
day Sheed, Meany and Fat were grease monkeys at a makeshift garage in their
Bowen Homes neighborhood, the next they were swiftly-rising hip-hop stars,
progenitors of a growing musical movement they call ‘‘hood rock.’
But like most overnight successes, Shop Boyz’s
rise to fame took many years. Cousins Demetrius “Meany” Hardin and Richard “Fat”
Stephens grew up with best friend Rasheed “Sheed” Hightower in the notorious
Bankhead area of Atlanta, the stomping ground of some of the city’s most
successful hip-hop artists (T.I. and
D4L, among them). They worked on cars, hustled, did
whatever they could to make ends meet and when their work was done for the day,
they turned to their true passion: making music. Their unique, groundbreaking
style didn’t go unnoticed. It wasn’t long before a local producer named Richard
“Fire” Harris stepped up and offered to make beats for the group -- free of
charge. Fresh on his heels was an ear-to-the-street businessman named Brian
“Bingo” Ward who took the guys under his wing, put them in his studio and
recorded a bevy of songs on them, among them the group’s hit single “Party Like
A Rockstar,” a clever, hook-driven joint that is as much about living life with
fervor as it is getting your party on.
Within
four months of its release, “Party Like A Rockstar” set off a frenzy of activity
at radio and clubs throughout the southeast and spread like wildfire across the
country. The electrifying song with its contagious hook appeals to the spirited,
carefree rocker in all of us – from school children and working class dads to
hard-core hip-hoppers and blue-haired, Mohawk-wearing Punk Rockers. From note
one, excited fans begin strumming air guitars, crowd surfing and building mosh
pits that rival those of any major rock concert. “Rock stars party freely,” says
Sheed. “They don’t hold back. That’s the way we like to party.” And it’s the way
they like to make music. The guys say the hook to “Party Like A Rockstar” was
stuck in Meany’s head for weeks. When he finally shared it with them, they knew
it was different, that it was edgy and unlike anything else in the clubs or on
the radio. It was the perfect introduction to their unique brand of music. “I
think our sound is different,” says Sheed, “because we would listen to what
everybody else was doing and we thrived on not doing what everybody else was
doing. We didn’t want to be just like them and that’s not disrespecting them but
we want to create our own lane, not follow somebody else’s path.” As for their
definition of the newly-created sub-genre known as ‘hood rock, Sheed says, ”It’s
got energy and a rock feel to it but at the same time it’s all about rocking the
club, getting the club charged up. We don’t want to say crunk because we’re not
followers of the crunk movement. We’re trying to have our own sound that’s still
energetic.”
But in an industry that often encourages imitation over innovation, Shop Boyz
knew that coming from a fresh perspective could be risky; still, they were
willing to take the plunge. “Sometimes people are afraid to take risks,” says
Sheed. “Meany came to us with that hook. He wasn’t scared to say something to us
and take that risk and we weren’t afraid to get behind him on it.” And a popular
deejay at Bankhead’s famous Pool Palace wasn’t afraid to put it to the test in
the club. “We’re just glad that DJ T-Rock decided not to second-guess our
music,” Sheed says. “It grew so fast that we were really chasing behind the
song,” Meany adds. The song quickly transformed into a phenomenon and took on a
life of its own, garnering airplay from Georgia to Texas to New York and
everywhere in between. It wasn’t long before Shop Boyz found themselves and
their label, ONDECK Records, negotiating a joint venture with Universal Music
Group, a move that would truly catapult them beyond their southern boundaries
and afford them the opportunity to test their brand in unfamiliar territory. The
verdict: a hit is a hit is a hit.
Like their Bankhead brethren, Shop Boyz project a sound and image that appeal to
their street comrades but, at the same time, they shun over-the-top vulgarity
and shy away from glorifying street life and the trials that accompany it. “We
from the streets,” offers Fat, “so if you’re from the streets and I’m from the
streets, there ain’t too much I don’t know about. I don’t wanna hear about you
not having gas for your car when I can’t pay my rent. I want people to go on
another level….If you say you sold drugs, I did too at one point. You stole a
bike; I stole a bike at one point too. We come from Bowen Homes and Bowen Homes,
at one point, wasn’t the place to be and it’s still like that. But in our music,
we don’t have to talk about that. We can take it to another level.”
Shop Boyz’s debut CD, “Rock Star Mentality,” is a sampling of the creativity and
diversity that go into each and every song that this creative collective churns
out. Whether they’re flossing and having fun on a track like “My Car” or showing
respect for their ladies on “She Knows,” Shop Boyz tell new stories in new and
exciting ways. “Rain Dance,” a sure standout, is bound to inspire some new moves
on the dance floor. “It’s a lot of energy,” says Meany. “I think people are
gonna like it because you gotta dance to it. It’s another movement.” And a group
favorite, “Rollin’,” is a track the guys swear is actually hotter than their
blazing “Party Like A Rockstar.” “It’s so next level,” says Meany.
From spending hours with their heads under the hoods of hoopties in Bankhead to
scheduling photo shoots and promo tours all over the country, Shop Boyz are
enjoying their success. “It’s been great,” says Sheed. “We’ve been so blessed.
You go from saying ‘Please God, please do this, please do that’ to ‘thank you
God.’ I used to wonder why I had to grow up in Bowen Homes and why I had to see
the things that I saw and why my mama and daddy had to have me out here. But now
it’s all kinda coming together. I’m not looking at the fame and money part. What
I’m looking at is the fact that my son don’t have to worry about nothing.”
Shop Boyz
Rockstar Mentality
IN STORES JUNE 19
Universal Republc
www.myspace.com/shopboyz
Shop
Boyz Videos
Party Like A Rockstar VIDEO
http://video.umrg.com/shopboyz/partylikearockstar/
Do you want to be added as a Rising
Star? Then click here to find out
how!
|
