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The members of
NLT
aren't pretending to be anything they're not.
They love pop music, have been born and bred on
pop music, and have manicured their pop music to
a brilliant, effervescent sheen on their
self-titled debut, Not Like Them.
"It's pop… True pop," says JJ. "We are
influenced by everything we love. From Coldplay
and The Beatles, to Lauryn Hill and Justin
Timberlake, to John Mayer, and literally
everything in between," adds Kevin, who along
with JJ, V and Travis have been defining their
vocal stylings and refining their dance moves
throughout their early teen years.
Ripe with lush vocals and irrepressible
harmonies,
NLT (Not Like Them) create a smooth
blend of pop, R&B and Hip Hop on their
forthcoming release. Discovered by entertainment
magnate and taste-maker Chris Stokes (Omarion,
B2K,
Marques Houston), the ensuing years have
seen NLT
evolve from raw talent to a
distinguished and polished sound. The bouncing
R&B rhythms of the lead single "That Girl"
rekindle flashbacks to
Stevie Wonder,
Jodeci and The Whispers, but that's just the tip
of the iceberg for the 17- and 18-year-old
wunderkinds.
While the quartet's hometown roots are split
between Los Angeles and Texas, it was their
similar artistic drive that led them to each
other. Growing up in his family's Synthesis
dance studio in Los Angeles, V was never far
from the names that have shaped popular
culture's last decade, including
50 Cent,
Christina
Aguilera,
Jessica Simpson and
Destiny's
Child. Chris Stokes was a familiar face in
the studio, as it was a home-base of sorts for
B2K, and after much pestering, the superstar
producer told V that if he put a group together,
he'd be willing to take a listen. V was 14 at
the time, and not knowing where to really start,
looked to an acquaintance he'd worked with on an
instructional dance video—JJ, whose dance coach,
Terry Bixler, skyrocketed to acclaim for his
choreography and staging on
Janet Jackson's
"Rhythm Nation 1814" tour extravaganza..
Then 13, JJ ironically had B2K on his young
resume, having danced in one of the group's
early videos (on the acting front, he'd also had
a speaking part on television's "Will & Grace").
Through an agent, the pair found Kevin, who was
living in Dallas. His sister was an agent, and
when Kevin mentioned that the trio were looking
to become a quartet, she recommended one of her
theater actors, Travis. In what could be a
called a fateful string of serendipity, the
NLT
circle was now complete.
Decidedly pop in their appeal and approach,
Stokes and Geffen Records' Chairman Ron Fair
knew that NLT
had an intangible and infectious star
quality that wouldn't go unnoticed, and began
pairing the band with some of music's top
production teams and engineers, lending their
magic to the already dynamic quartet. Co-manager
Marques Houston offers his talents to the
piano-paced acoustics of "Yesterday," and kicks
things up a notch with the infectious "Can't
Live Without You" and "Sensational." "He knows
us better than anyone, and we've learned so much
from him—he's like our big brother," agree NLT.
The group point to The Underdogs' drum and
keyboard-driven production approach to "That
Girl" as a prime example of their divergent pop
influences and sound, and cite their co-writing
with Timbaland on "He Said, She Said (Time to
Let Go)” as a highlight of the recording
process. But integral to it all was the first
producer they worked with: Troy "Treezah"
Johnson ("Go," "Rose," "Move"). "That was the
best way for us to start. We had a lot of input,
and we learned a lot about how our sound would
be built. The songs we did with Troy were the
foundation for everything," says Kevin.
V, JJ, Kevin and Travis feel confident that Not
Like Them is a reflection of not only where
they've come from, but where they're heading.
Says JJ, "Making this record was an incredible
experience, and all the talented people we
worked with were nothing short of amazing. These
are our first songs as a group, and we are so
excited to share them with everyone."
Make no mistake, that excitement is sure to be
rivaled by that of their fans, who recognize the
alluring vocal tapestry of
NLT
as just the beginning.
Not Like
Them will be released June 26th. |