BEVERLY HILLS, Calif., Dec. 10 /Luthier PR/ -- AG Adriano Goldschmied, industry leader in denim couture, hosted an incredible red-carpet soiree at their new Beverly Hills store to launch the location and showcase their revolutionary new wash process, 'AG-ed.' The event took place on Thursday, December 6th, 9pm-12am, at 329 N. Beverly Drive, Beverly Hills, CA 90210.

Celebrity DJ Caroline D'Amore was spinning the beats while an impressive array of celebrities such as Rex Lee of Entourage, Madeline Zima of Californication, Adrianne Curry of My Fair Brady & Playboy, Christopher Knight of My Fair Brady and The Brady Bunch, Shaun Toub of feature films Iron Man, Charlie Wilson’s War and Victoria Pratt as well as musician Linda Strawberry were all on hand to bear witness to AG's latest creations. AG Adriano Goldschmied, Luthier Public Relations and Rock Pr & Royalty Events along with Belvedere, 10 Cane Rum, Beverly Hills Film Festival and Travelworm.com came together to commemorate the launch of 'AG-ed' and the stunning new Beverly Hills boutique.

'AG-ed' is a new wash technique that produces true 3-dimensional creases on the jeans, which fall along the contours of one's body. Combined with the brand's hand sanding and whiskering expertise, AG has created the purest Vintage looks on the market today, all customized to the consumers preferred year of wear! Jeans are currently offered in 3 years AG-ed, 6 years AG-ed, 16 years AG-ed and 25 years AG-ed.

For more information on AG Adriano Goldschmied: http://www.agjeans.com