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Tune In To the 79th Academy Awards
with Netflix
[and get a chance to win six months of Netflix FREE!]
 LOS GATOS,
Calif., February 1, 2007 - Netflix, Inc.
(Nasdaq: NFLX), the world's
largest online movie rental service, today launched a promotional campaign, in
cooperation with the Academy of Motion Picture Arts and Sciences, that is geared
to promote tune-in to the 79th Academy Awards telecast while
entertaining movie fans at Netflix's award-winning Web site (www.netflix.com).
Rooted in this year's Academy Award's promotional theme, which highlights some
of cinema's most unforgettable movie lines, the multi-platform effort will
utilize online, broadcast, viral and print vehicles to give consumers a chance
to learn more about the great movies behind the memorable Oscar quotes.
The promotion will feature a series of efforts, including specially created
editorial content at netflix.com and oscar.com. The program will also gain
momentum through a national movie quotes survey, communication on Netflix's
iconic red mailers, a national radio promotion and a viral video program.
The extensive Oscar-themed messaging on Netflix's home and awards pages includes
tune-in information featuring this year's Academy Awards key artwork. The site
will showcase Netflix's vast library of Academy Award®-winning films, and is
designed to be a fun and interactive
way for consumers to learn more about the movies they love. Oscar.com will in
turn feature Netflix in relation to the quotes campaign. Visitors to the Oscar
site will be given the opportunity to link to netflix.com to learn more about
their movies of interest.
 Netflix will also conduct a survey of its members to find out the most memorable
and quotable movie lines from 2006; the survey findings will be distributed
nationally. The Netflix viral video program will capture recognizable
personalities, and everyday people, performing their
version of memorable movie lines from Gone with the Wind,
The Wizard
of Oz, The Godfather, A Few Good Men and Jerry Maguire.
The footage will be posted on a video wall which can be accessed at
www.netflix.com/oscars beginning on February 12. Consumers can also
post their own video, showcasing quotes from the above mentioned movies, on the
site. The first 500 participants will be rewarded with a one-month membership
to Netflix. Netflix will also link from this dedicated page to oscar.com where
pertinent information about this year's telecast
will be featured.
The Academy will integrate Netflix into their national radio promotion campaign
with the
ABC Television Network promoting its Oscar Night line-up which includes the 79th
Academy Awards followed by Jimmy Kimmel Live: After the Academy Awards. The
radio promotion, running from February 19 - 23, will prompt listeners to
identify movie quotes and encourage them to add these films to their Netflix
queue. Netflix memberships will also be given away as prizes.
"The Academy Awards are the Super Bowl of the movie business and we're
extremely pleased to collaborate with the Academy to promote the Oscars and to
highlight many of the best loved and best remembered moments in film history,"
said Leslie Kilgore, chief marketing officer for Netflix.” “The
multi-dimensional nature of the campaign will allow us to reach a wide audience
and really engage people in an entertaining way."
"Netflix is an excellent fit for the Academy. The Oscars are a celebration of
movies, and Netflix provides greater access to them," said Janet Weiss, the
Academy's director of marketing.
"The quote campaign truly lends itself to Netflix's online platform."
About AMPAS
Academy Awards(r) for outstanding film achievements of 2006 will be
presented on Sunday, February 25, 2007, at the Kodak Theatre at Hollywood &
Highland Center(r), and televised live by the ABC Television Network at 5 p.m.
PST (8 p.m. EST), beginning with a half-hour arrivals segment, "The Road to the
Oscars(r)."
About Netflix
Netflix, Inc. (Nasdaq: NFLX)
is the world's largest online movie rental service, providing more than five
million subscribers access to over 70,000 DVD titles. The company offers a
variety of subscription plans, starting at $4.99 a month. There are no due
dates, no late fees and no shipping fees. DVDs are delivered for free by the
USPS from regional shipping centers located throughout the United States.
Netflix can reach more than 90 percent of its subscribers with generally one
business-day delivery. Netflix offers personalized movie recommendations to its
members and has more than one billion movie ratings. Netflix also allows
members to share and recommend movies to one another through its Friends®
feature. For more information, visit
www.netflix.com.
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