Check out Capitol Records new R&B
Signee J. Holiday with his debut single 'Be With Me'
from his forthcoming debut album Back of My Lac.
“My
sound is old school soul with a little mix of hip-hop,” explains Holiday . “If I had to give it a name I would call it ‘street
soul.’ Nowadays the ‘hood has little to listen to within R&B. I want my music to
be the soundtrack to their lives and beyond.”
J. Holiday
doesn’t pull any punches when he offers his take on the current state of R&B.
“Rhythm and Blues is lacking storytellers right now,” insists the candid
22-year-old singer/songwriter. Holiday then pauses, name checks
the late legendary singer Otis Redding as if to show his soul credentials and
asks, “Where’s our generations’ ‘Sitting on the Dock of the Bay?’ Lately, it
seems hip-hop has been birthing all of the great storytellers. It’s time to show
that R&B is way more than just dance music. That’s what I’m trying to convey
with my music. I won’t settle for less.”
While such a statement may seem like a bold proclamation from the fresh-faced
newcomer, the Washington D.C. native more than backs it up with his debut album,
Back of My Lac. The buzz-heavy Music Line Group/Capitol
Recordsrelease spotlights a burgeoning talent whose diverse
influences range from the heartfelt soul of Marvin Gaye to the provocative
street poetry of rap icon Tupac Shakur. “My sound
is old school soul with a little mix of hip-hop,” explains Holiday . “If I had to give it a name I would call it ‘street
soul.’ Nowadays the ‘hood has little to listen to within R&B. I want my music to
be the soundtrack to their lives and beyond.”
Indeed, an ambitious J. Holiday is poised to live up to such
lofty aspirations. The hypnotic first-single “Be with Me,”
produced by Rodney Jerkins, finds Holiday offering the age-old
tale of a man wanting to be more than just friends with the object of his
affections. “You be giving me the coldest shoulder/‘cause you don’t want your
emotions taking over,” he croons. “Instead of talking about you looking for a
soldier/are you trying to say you don’t see that in me?” On the title track
“Back Of My Lac,” J. Holiday gives listeners a glimpse of his
life struggles with heartfelt lines like “I grew up in a house with my mother/I
didn’t have my punk ass father/because he felt it was time to move on.”
“Without You”
builds on a 70’s groove complete with soulful horns and lush strings as Holiday pushes to win back the love of a woman he’s lost. The
bass-heavy hardened blues of “City Boy” (featuring dirty south
rhyme royalty 8 Ball & MJG) is a two-fisted anthem of ghetto empowerment. And on
“Thug Commandments,”Holiday is backed by a
swinging, piano-driven break beat as he drops much-needed jewels for the block:
“Stop cuffing that young girl, let her breathe/Be a father to your kids…no doo-rags
in the Lord’s house/Put trust in the Lord, but keep a glock in the house.” For
Holiday, such
songwriting comes naturally for a young man who has never forgotten his humble
beginnings.
“I can say that I’ve lived that street life,” he testifies of his time growing
up in Washington D.C. “The streets are not anything to glamorize. I’m trying to
let my people back home know that I’m with them. DC has a lot of talent and I’m
just trying to show people that we are here.”
J. Holiday
is a preachers’ son. Raised in the church by a hardworking mother, the pull of
secular music was still too much for him to ignore. Fascinated by the early ‘90s
R&B vocal groups such as Boyz II Men, H-Town and Jodeci, J. Holiday
soon became enamored with hip-hop, marveling in the intricate rhymes of Jay-Z
and OutKast. But it was during a high school talent show when a 14-year-old Holiday knew he had a passion for singing. However, local bands
were unable to recruit the budding vocalist, whose mother had plans for her son
to finish school before seriously pursuing music. Two years later, J.
Holiday would discover the music of Marvin Gaye, an experience he calls
a “revelation.”
“At the time, I didn’t really know that much about him,” he says of the late
soul icon. “Marvin became my major influence. He opened me up to folks like
Donny Hathaway and Al Green. Those artists had a real honest soul about them. I
just wanted to mix that feeling with hip-hop.”
The gifted vocalist had found his calling.
Holiday skipped college and began recording demos in a local studio. He
also found himself increasingly caught up in street activities, but music
offered a more positive path. Soon, Holiday met up with current manager Corey
Green and formed the group 295, named after the D.C. highway. Buzz for 295 was
growing but by 2003 the R&B act disbanded. Fortunately for J. Holiday,
his vocal prowess and dynamic stage presence was too much of a commodity to pass
up. A&R veteran, Anthony “T.A” Tate, of Music Line Group (Ciara, Teairra Marie)
quickly set up a meeting with Capitol Records and a deal was made on the spot.
“You just have to stay
true to yourself,” Holiday says of his
turbulent journey to becoming a recording artist. “A lot of artists nowadays are
trying to be something that they are necessarily not. I don’t care how good a
song is…if I don’t feel it personally, I’m not going to sing it because it’s not
true to me. I feel very personal about my album. There’s nothing fake about it.
This is my life. There are a lot of different stories out here and people just
need to listen to them.”