"It is apparent that there is a consistent plan by some to create chaos around
Beyonce's B'Day album release on Sept 5 in the
US. First, it was a petition against the single, “Deja Vu”, then a rumor
regarding conflict between Beyonce and Rihanna,
seizures caused by the "Ring the Alarm" video, putting out a single to compete
with LeToya's album and now to add to all the ridiculous rumors, is my plan to
postpone the release of her B'Day album. What will be next? Beyonce's cut off
all her hair? Dyed it green? Maybe she's singing the songs in reverse with some
hidden subliminal message!
Unfortunately what it shows is that anyone can go on the internet and create
rumors and the media in some cases will pick up these stories and run with them
which influence the consumer’s perception.
Beyonce has sold over a 140 million records as an artist. Over half sold outside
of America. 2500 responses for a petition on the internet (which really
represents often the same people responding 2-3 times) go online with a petition
regarding “Deja V u”, and it's national news? Think about that for a minute. 140
million records sold versus 2500 responses about a video. Does that really
equate to a major concern? The answer is No!
I couldn't be happier with where “Deja Vu” is on the charts. It’s a Top 10 song
on Billboard 100 and #1 on this week’s R&B charts. Mid week numbers in the UK is
trending at #1 for the "Deja Vu" single for this week. Records have broken in
Japan regarding ringtone sales of “Deja Vu.” It is one of the most ever streamed
videos at Yahoo. “Ring The Alarm” was added to TRL on its first day of airing
and it is on the R&B charts this week which gives Beyonce two singles on the
charts at the same time.
Our plan is to have three singles on the charts together. For this album we have
a unique strategy. Rather than concern ourselves with purely chart positioning
we are focusing on the combine audiences who are listening and are aware of the
singles on the album. That strategy is based on the combine belief of Beyonce,
SonyBMG and Music World. This is unique, creative body of work on B'Day
(spelling corrected B'Day) and every song is a potential single.
After all what do we know? Some weeklies reviewed "Independent Women" and gave
it a "D-" and Beyonce’s first album “Dangerously in Love,” a "D".
And just for the record, Beyonce’s success or failure for me is not based on the
number of records she sells. For me it's based on how proud I am that she is a
genuine good person (Ask anyone who's worked with her). That she always has a
kind word for others. That she is respectful and honest. That she gives back to
her community and that she has so much love for her family. That she has grown
to be such a leader. And lastly, she has the confidence not to be bothered by
these planned distractions."
