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Rev Theory
Profile of
Rev Theory
Type(s) of Music: Rock, alternative
Names of Members of Group:
Rich Luzzi
Julien Jorgensen
Dave Agoglia
Matt McCloskey
Ricky Lixx
Also known as: Revelation Theory
Place of Origin: New York City, New York (although first met in North
Andover, Massachusetts)
Year the Act Began: 2002
Musical Influences:
Biography/History of
Rev Theory
Some
bands take years to write and record that first record. You only make
your debut once. Certain acts nail it right off the bat, find the
groove, the move, the message, the splendor and the blunder and oh yeah,
the wonder. The Doors and Pearl Jam
found it in a flash. So did Guns N’ Roses.
Revelation Theory, however, did not.
Make no mistake, Truth is Currency – the band’s 2005 toe-dip into the
ocean of professional rock n’ roll, produced by Grammy winner Paul
Ebersold (3 Doors Down, Saliva) – is
no slouch. It’s an honest, raw, somewhat timid yet well-intentioned
effort. Highlighted by the gritty ‘Slowburn,’ the LP did what a virgin
indie (Element Records) release is supposed to. It put the band on the
road, in a van, with a pizza and Pepsi diet and taught them the
priceless art of how to judiciously juggle the back bunk when a local
lady demands a personal tour of the bus. In other words, Truth is
Currency permitted Revelation Theory a glimpse of the dream or in
romantic terms, a career.
Young acts get so Tsunami-ed by the illusion that because they have a
record and a tour, their shit suddenly stopped producing an obnoxious
aroma. Take it from a fly whose buzzed around these walls since
commissioning the review of The Crue’s Too Fast for Love for CHIC
Magazine in 1983, no glory cometh to the lazy or entitled. Too Fast
sucked in many ways except one: Its raw, uncaring, attitude ignited the
80s glam metal movement all the delight and decadence that came with it.
The Crue also toured their tattooed leather trousers off and Nikki Sixx
never stopped writing. In 1990, evolution spawned Dr. Feelgood, a hard
rock masterpiece.
Which brings us to the purpose of my inhaling this rarefied air of
corporate composition. I fucking LOVE the second, brave, loud, crunchy,
hook-sick, bombastic, Appetite-inspired long play from the band once
called Revelation Theory but who now simply go by the brilliantly
ambiguous moniker, Rev Theory. My theory is that Rich Luzzi, Julien
Jorgensen, Dave Agoglia, Matt McCloskey and Ricky Lixx aren’t that hung
up on names. Revelation, revolution, revulsion, reversion, reverence
–just call ‘em Rev then shut the fuck up and prepare to rock.
Do you know how often a vintage-riffed, throat-blazing anthem comes
along? The kind of song that whether it’s cranking off your stereo or
pummeling you live from the stage, it demands your heartfelt,
fist-pumping participation? You must join in the chorus or the shame is
just too much to bear? “Gimme a Hell/Gimme a Yeah/Stand Up Right now!”
Track one on Rev Theory’s triumphant new LP, Light it Up, is destined to
be a concert call to action that will raise the roofs off every building
these east coast-bred rockers invade on their trek across Planet Rock.
“Hell Yeah” is a raging hard on, poised to penetrate, and the exquisite
pain upon entry symbolizes how good it can feel when a group of
musicians really nail it.
Nothing fuels my faith in rockers more than a band that’s paid their
dues yet remains in gratitude for the journey. For three years, Rev
Theory toured tirelessly -- opening for the likes of
Evanescence, Papa Roach, Buck Cherry
and Saliva – vending their humble independent wares to audience members
who’d just worked up a good sweat and decent pulse rate. They stood
outside venues before and after shows with CDs, stickers, flyers, and an
endless energy to connect with their organically growing fan base. And
when the back of the bus wasn’t vibrating, these boys were writing
songs. Really strong songs, the compost of Light it Up.
Feigning hyperbole and at the risk of being branded biased because I’m
on assignment, I say without hesitation that this is one of the
strongest sophomore efforts I’ve heard in quite some time. Through the
brilliant production mentoring Brian Howes and Josh Abraham, Rev Theory
has blossomed beautifully. In melody, musicianship and sonic sweetness,
Light it Up smokes like a Rastafarian reefer.
“Wanted Man,” “Falling Down,” and the monstrous title track snap the
neck with whiplash force. Lead singer Rich and bassist Matty combine to
form a vocal powerhouse, harrowingly harmonious in their two-prong
tonsil attack that marries gloriously with Julien’s locomotive rhythms
and Dave’s thunderous skins. But my most beloved foray into frenetic fun
is “Favorite Disease.” This song is so infectious; it may indeed prove
to be hazardous to one’s health.
Okay, all cuteness aside, Rev Theory did not just appear on the radar
like a UFO blip and has no designs on being the ‘next big thing or
fad-driven flavor of the minute. They could give a fuck. . Like so many
serendipitous street stories, this one was written outside the lines.
“Dave, Julien and I have been friends since college,” says Rich. “One
night we met at this bar and started singing cover songs and Julien
said, ‘Dude, I had no idea you had such great pipes.’”
The back-story of a rock group isn’t what catches your attention or
keeps you engaged. A million bands and a million tales – some make it,
some don’t, most never get the chance – what matters is the music. What
always matters is the music. The music and the ears upon which those
tunes are falling, also known as the proud and loyal fan. Rev Theory is
conscious of that reality because they are fans themselves. Recording
and performing are scared trusts they collectively cherish. Light it Up
passed through them from beyond the beyond.
Now it’s yours. Revel in that.
Biography courtesy of Lonn Friend, Copyright
Rumi Enterprises 2008
Rev Theory News
Rev
Theory have just announced they will be making their national TV debut
next month when they rock Jimmy Kimmel Live! The band will perform their
single “Hell Yeah” in front of the live studio audience with the show
airing that evening, August 6th at 12:05 a.m./11:05 p.m.
central.
"M367 (Out of Our Hands)" 3:28
"Slowburn" 3:22
"After the Rain" 4:00
"Leaving It Up to You" 3:29
"Selfish and Cold" 4:31
"Take Away" 4:06
"Undone" 3:36
"Loathe" 3:44
"World to Burn" 3:47
"Over the Line" 4:09
Some
bands take years to write and record that first record. You only make
your debut once. Certain acts nail it right off the bat, find the
groove, the move, the message, the splendor and the blunder and oh yeah,
the wonder. The Doors and 
